Being anointed is often seen as synonymous with a having a platform or a feeling someone has after experiencing someone gifted, but it’s much more than that.
I got to have an amazing conversation with EJ Gaines about being anointed for business, and let’s be clear…EJ IS an anointed businessman.
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Erik Justin (“EJ”) Gaines is the Senior Vice President of Marketing at Capitol CMG and Co-Executive Director of Motown Gospel, divisions of Capitol Records/Universal Music Group. An entertainment lawyer and former artist manager with 20 years of experience in the music business, EJ Gaines has guided the careers of GRAMMY Award-winning recording artists, producers and songwriters, as well as producers and talent in film and television.
In his current role as Senior VP of Marketing, Capitol CMG/Co-Executive Director of Motown Gospel, EJ Gaines oversees marketing and commercial partnerships for over a dozen artists on the roster of the world’s largest Christian music label, including Tasha Cobbs Leonard, Jeremy Camp, Newsboys, Tye Tribbett and Brian Courtney Wilson. Most recently, he oversaw the marketing campaigns for Harry Connick Jr.‘s award-winning project, ‘Alone With My Faith’, Tori Kelly’s GRAMMY-winning ‘Hiding Place’, and Tasha Cobbs Leonard’s acclaimed ‘Royalty: Live at The Ryman’.

Anointed For Business
In this episode we covered…
- EJ’s pivot from practicing law with a firm to working in the music industry
- How EJ prevents himself from wrapping his identity up into his job
- The role his faith plays in how he operates in the music industry
- When God became real to him
- EJ’s definition of being anointed
- Why he believes he’s anointed to do the work he does
- How embracing the anointing changed how he views his work
- How he prevents his career and purpose from overshadowing his relationship with God and the time he spends with Him
Want More?
If you enjoyed this episode about being anointed for business, then you may also enjoy the episode of the show about the meaning of the anointed or this episode detailing tips and scriptures for spiritual growth.
Resources Mentioned
- The Deeply Rooted Life by Rich Villodas
Connect with Guest
You can connect with EJ on his
Website: linktr.ee/ejgaines
Instagram: @ejgaines
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