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How to Build a Purpose-Drive Brand

Branding is a buzzword that comes up in various circles. Building a purpose driven brand is becoming more and more important for everyone.

I used to think that branding had nothing to do with me because I wasn’t an entrepreneur. In my mind, branding was for self-employed people and entrepreneurs. They needed branding to let people know who they are and what they provide. 

It wasn’t until recently that I discovered that branding is for everyone. I attended a networking event and the general counsel, aka the top lawyer, for a Fortune 100 company, broke down the importance of branding and it opened my eyes to how I had branding all wrong.

So, on this episode of the show I sat down with Janelle Chung and we talked about building a purpose driven brand. 

Janelle is a destination wedding and lifestyle brand photographer based in sunny South Florida.

Over the last 9 years, she has photographed clients who have been featured in Essence, Huffington Post, and MunaLuchi Bride just to name a few.

Janelle is also an educator for creative entrepreneurs who want to level up their personal brand, their content, and grow their business. She believes in the power of having a strong visual brand identity paired with strategic marketing can take your business to new heights – and will allow you to maximize your impact.

Purpose Driven Branding 101

In this episode we covered…
  • Janelle’s journey in photography
  • Brand photography and how it differs from regular photography
  • The purpose of having a brand
  • How branding and strategy align 
  • How you can build a purpose driven brand for yourself

Your brand is what people say about you when you are not in the room. Do you know what people are saying about you when you aren’t around? Well, you should. Ask some of your friends and coworkers what are some words they would use to describe you and implement the advice Janelle gave on the show today.

Time to take control, as best you can, of the narrative around who you are and what you provide. 

Want More?

If you enjoyed this episode, then you may also enjoy the episode of the show about style tips and how to get dressed with a purpose or this episode detailing what to expect when operating in your purpose.

Resources Mentioned


Connect with Guest

You can connect with Janelle on her


Instagram: @janellechung

Twitter: @JanelleCPhoto

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Connect With Me

Instagram is where I like to hang on social media. You can follow me at and you can follow the show over at @thepurposecollectivepodcast.

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If you have any questions you can always email me at or join my Purpose Diary newsletter below and my tips, experiences, and advice about navigating a life of purpose are all yours, every week!

Disclaimer: If you happen to purchase anything I recommend in this or any of my communications, it’s likely I’ll receive some kind of affiliate compensation. Still, I only recommend things that I truly believe in and have personally experienced. If you ever have an issue with anything I recommend, please let me know. My goal is to help you thrive in your purpose. — Pavielle

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